Build Excitement for Your High School Reunion Using Social Media

More ideas on using social media to build excitement for your high school reunion from

Most everyone agrees using an image is the best way to share content across social media, especially when using Facebook, Twitter and Instagram.

Since we know many reunion committees rely on these platforms to share information about their high school reunion, we created postable graphics you may download and use to build excitement for the event. You may also want to include the images in your e-mail messaging to classmates.

Try posting a question once or twice a week as you lead up to your reunion celebration weekend.  It is a great way to spark the reminiscing and storytelling your classmates are looking for at your high school reunion.


Using Social Media Graphics to Promote Your High School Reunion

Social media ideas to build excitement as you plan your high school reunion from

If you are part of a high school reunion committee, we know there are probably a hundred items on your to do list – working with the reunion venue, updating the guest list, scanning yearbook photos, managing online registrations, designing the invitation, and on and on – all which fit neatly under the reunion planning umbrella.

We know it is a lot of work.

After all, we do it professionally because so many classmates don’t want to.

So, we developed a new resource to help!

Similar to our How to Use Facebook to Promote Your High School Reunion blog post from last year, we created social media graphics designed to increase classmate interaction before the reunion. You may use the graphics on Facebook, Instagram, Twitter or in your e-mail messaging to ask questions about the reunion, spark memories, or to just get your classmates talking as you lead up to the big event.

You are welcome to download these free graphics and post as often as you’d like. We hope you and your classmates have fun answering the questions as you reconnect before your reunion.

Check back next week when we’ll post more. If you have any ideas for a fun question to ask, share in the comments below!

Fun Conversation Starter for Your High School Reunion

This is a fun idea for your high school reunion. As a reunion icebreaker, post this question to see how your classmates might answer:

A fun high school reunion icebreaker idea from Varsity Reunions.

Or, change the question to:  Before our next reunion, I want to…

How interesting to find out what your classmates want to accomplish in their lifetimes. Be sure to take pictures of the responses so you can share on Facebook or on your reunion website after the reunion. And you’ll want copies to include 5 or 10 years later at your next reunion event.

There are a few ways you can create a question and answer board:

  1. Hang poster board around the room with the question and appropriate lines for the answers. You may want to leave space for classmates to also write in their name.
  2. Those large post-it self-stick papers you see at conferences would also work well. Pre-write the question on multiple pages and place the post-it pad on an easel. As the paper fills up with answers, take off the top sheet and stick it to the wall. By the end of the evening, you’ve added to your reunion decorations with personal responses from your classmates.
  3. An old chalkboard or large dry erase board would also work well. Maybe the venue hosting your reunion has something in their office that you may use or rent for a small fee.

If you want to collect the answers before the reunion, ask the question on the reunion registration form. Use the responses as part of a slide show, or print out and place on cocktail tables around the room. This would be a great conversation starter during the evening.

Informal icebreakers are a fun addition at a high school reunion. Check our our Activities and Icebreakers Pinterest board for even more ideas.

Does the Reunion Ticket Price Matter? – Part II

High School Reunion Truths-7
Last year we wrote about reunion ticket price and how it really just doesn’t make a difference in the number of classmates attending the reunion. So, I decided to take a look at our 2014 reunions to see if the same holds true a year later.

In 2014, four reunions exceeded our average reunion attendance by at least 7%, and some by as much as 11%. These percentages may not sound like a lot, but they are the equivalent of 31-49 additional classmates and guests attending the reunion, enough to make you take notice that the reunion did something right to have such a great turnout.


Looking at what it cost to attend these four reunions, three of the events had ticket prices higher than $70 per person. Classmates wanted to attend the reunion and were willing to pay the ticket price.

For the reunion with the lower ticket price, it cost $55 per person to attend. But if you compare that class’ attendance to that of the same school’s class of 1993 reunion attendance, the class of 1993 actually had 5 more people attend with a ticket price at $72, or $17 per person higher.

We also saw the same thing with a class of 2003 and a class of 2004 reunion comparison from the same school. For the class of 2003, the ticket price was $89 per person. For the class of 2004’s reunion, the cost was $50. Yet we saw 22 more classmates and guests attend the reunion that cost $34 more per person.

Of course, reunion attendance is based on a number of subjective and sometimes uncontrollable factors, such as the closeness of the class when they were in high school and how far classmates have to travel to attend. But it is definitely not based on ticket price.

Here are a few other reunion truths worth sharing:

Reunion Promo Cards – Our Friday Freebie Give-A-Way!

Surviving Your High School Reunion

Reunion committees are gearing up the planning for their high school reunion in 2015.

To help, we’re giving away our two reunion promo cards: How to Survive Your High School Reunion and 25 Reasons to Attend.

We’ll even send them to you for free.
Wondering what to do with a promo card? Here are 5 ways you can use our reunion promo cards when planning your reunion:

Reasons to Go to Your High School Reunion1) Hand the cards out at a reunion planning committee meeting. They are a great way to start a conversation about how to encourage your classmates to go.

2) Send a card to a classmate not sure about attending your reunion. Use the 25 Reasons to remind her why she won’t want to miss this event. Add a personal note to let her know the #1 reason she should attend is because you want to see her there.

3) Share How to Survive Your High School Reunion with a classmate nervous about going. Thinking a bit about your reunion ahead of the big even can build excitement while simultaneously easing anxiety.

4) Post the ideas on your reunion Facebook group, Twitter feed, website or send with your reminder e-mails.

5) Use the cards to help create your own lists about your reunion. Add your own personal reasons why you are going, or share tips about the high school reunion you are planning for your class.

Let us know how many promo cards you would like by sending an e-mail to Be sure to include a mailing address and we’ll ship them out right away.

We hope the promo cards are a fun and helpful way to promote your high school reunion. Please share any ideas you have for why to go or how to survive in the comments section below.

UPDATE:  Thanks to the great interest in our reunion promo cards, we are all out of both sets.  Check out our blog posts 6 Things to Do the Month Before Your Reunion and 31 Reasons Why You Should Go to Your High School Reunion.  Both posts have similar information to our promo cards, and can easily be shared on Facebook or your reunion website.

How to Use Facebook to Promote Your High School Reunion

How to Use Facebook to Promote Your High School Reunion











Facebook is a great tool to promote a high school reunion and build excitement about the event.  Classmates who are part of the reunion committee can easily take turns posting on the class reunion Facebook group or page, as well as responding to posts by other classmates. The more active the page, the better.

Posts may be interactive, with open ended questions to involve your classmates, reminders about the reunion, or used as a way to pass along specific information.  Below are posting ideas to keep your classmates engaged before the reunion:

Interactive Posts

  • What song reminds you of our senior year?
  • What was your most embarrassing moment in high school?
  • Who was your favorite teacher?
  • Who was your prom date?
  • Tell about a time you almost got busted in high school.
  • How did you spend spring break our senior year?
  • What songs would you like to hear at the reunion?
  • Who did we beat in the homecoming football game our senior year?
  • Who can’t you wait to see at the reunion?
  • What is your favorite memory of high school?
  • You know you were a 1994 (mascot) if _______________.
  • What advice would you give to an incoming freshman at our high school?
  • What advice would you give to a graduating senior?
  • Complete this sentence:  In high school, I wanted to have a career as a _______, now I am a ______.
  • Post the yearbook photos from your senior year.  Encourage classmates to use their senior year photo as their profile picture the week before the reunion.
  • Ask classmates to post a picture of their family.  Create an album for the photos.

Reminder and Information Specific Posts

  • Provide an update on the reunion venue or hotel room block.  Include a link.
  • Share the reunion night menu.
  • Let classmates know to watch their mailbox because their reunion invitation has been mailed.
  • Remind classmates of registration due dates.  Include a link to your online registration.
  • Tag classmates who are considered lost because you don’t have a current mailing address.
  • Post a thank you to the reunion committee, and list everyone who helped with the planning.
  • Share a link of the weather forecast for your town the weekend of the reunion.
  • Post updates about your high school.  Did they beat your biggest school rival in the homecoming football game?  Have students recently received impressive academic recognition?  Was there a dedication for a new music facility?  Post photos and links to stories about the events.

You may have ideas that are specific to your class, maybe a “where were you when…” or “who else failed (teacher’s name) class?”  If you have an idea for a post, do it!  The goal is to reach your classmates, create fun and excitement for the reunion, and reconnect as your celebrate your reunion year.


Does the Class Reunion Ticket Price Matter?

Reunion Truth











There is a simple reunion truth we learned early in our reunion planning business:  classmates who want to attend the reunion will, classmates who don’t want to attend won’t, and there isn’t much you can do to make a difference.  This includes ticket price.

Here is what we know:

  • This year, our average ticket price is $75 per person, and we’re seeing a higher percentage of classmates and guests attend their reunion than we have in the past 3 years.
  • Last year, our three highest priced reunion tickets, ranging from $82 to $85 per person, were also our three best attended reunions.  The reunion with the $85 ticket price had a 39% attendance rate of their class size.  The national average is 25%.
  • Also in 2012, our 5 least expensive reunions, at $54 to $64 per person, had an average attendance rate of 15% of the class size.

     So, what does it all mean?
1)      Classmates who want to attend to the reunion will go.
2)      Classmates who don’t want to attend the reunion won’t.
3)      Ticket price doesn’t make a difference.

Bottom line:
As a Reunion committee, you should be reasonable in planning a reunion that is accessible to all of your classmates.  Recognize not everyone can afford an expensive night out or that priorities on disposable income have their limits.

But also remember that your classmates know a high school reunion is a once-in-every-ten-years event.   It is something special, much like prom night or your high school graduation, and classmates expect the event to be an event, the type of event that makes you want to fly to your hometown, hire an overnight babysitter, buy a new dress, and be excited about the chance to see friends you haven’t seen in far too long.

Make your high school reunion memorable, make it fun, make it reasonable, but don’t worry too much about ticket price.  

OTHS 1993 Reunion Committee Says Thanks!

The O’Fallon Township Class of 1993 20-year reunion committee not only hosted a great party with a great turnout, they also took time out to celebrate Jennifer, their amazing reunion committee chair.  To say thank you for her fantastic leadership, positive attitude, and for being the all-around reunion cheerleader, the committee presented Jennifer with a basket featuring some of her very favorite things:  a gift certificate to a spa, a gift card to Mike Shannon’s Restaurant, Cardinal Bucks, and a bottle or two of her favorite beverage.

Way to go, O’Fallon Township Class of 1993!

OTHS 1993 Thank You Basket

Time to Plan Your High School Reunion!

High School Reunion Planning



















It will be 2014 before you know it!  Now is the time to start planning your high school reunion!

Easy DIY Reunion Decoration Idea

Decorating at your high school reunion doesn’t have to cost a lot of money.  It is easy to provide color and nostalgia with a hand punch and a little creativity.  Use scrapbook paper in your school colors and punch circles to add school spirit to a white or black tablecloth.  Then, print out the senior yearbook photos on cardstock and hand punch the pictures. 

For the McCluer North 1993 20-year reunion, we also added a printout of their senior panoramic photo, copied a page from their yearbook celebrating 1993, and included our megaphones and pom poms in their school colors.  Easy, inexpensive and fun!