Last year we wrote about reunion ticket price and how it really just doesn’t make a difference in the number of classmates attending the reunion. So, I decided to take a look at our 2014 reunions to see if the same holds true a year later.
In 2014, four reunions exceeded our average reunion attendance by at least 7%, and some by as much as 11%. These percentages may not sound like a lot, but they are the equivalent of 31-49 additional classmates and guests attending the reunion, enough to make you take notice that the reunion did something right to have such a great turnout.
Looking at what it cost to attend these four reunions, three of the events had ticket prices higher than $70 per person. Classmates wanted to attend the reunion and were willing to pay the ticket price.
For the reunion with the lower ticket price, it cost $55 per person to attend. But if you compare that class’ attendance to that of the same school’s class of 1993 reunion attendance, the class of 1993 actually had 5 more people attend with a ticket price at $72, or $17 per person higher.
We also saw the same thing with a class of 2003 and a class of 2004 reunion comparison from the same school. For the class of 2003, the ticket price was $89 per person. For the class of 2004’s reunion, the cost was $50. Yet we saw 22 more classmates and guests attend the reunion that cost $34 more per person.
Of course, reunion attendance is based on a number of subjective and sometimes uncontrollable factors, such as the closeness of the class when they were in high school and how far classmates have to travel to attend. But it is definitely not based on ticket price.
Here are a few other reunion truths worth sharing: