There is a simple reunion truth we learned early in our reunion planning business: classmates who want to attend the reunion will, classmates who don’t want to attend won’t, and there isn’t much you can do to make a difference. This includes ticket price.
Here is what we know:
- This year, our average ticket price is $75 per person, and we’re seeing a higher percentage of classmates and guests attend their reunion than we have in the past 3 years.
- Last year, our three highest priced reunion tickets, ranging from $82 to $85 per person, were also our three best attended reunions. The reunion with the $85 ticket price had a 39% attendance rate of their class size. The national average is 25%.
- Also in 2012, our 5 least expensive reunions, at $54 to $64 per person, had an average attendance rate of 15% of the class size.
So, what does it all mean?
1) Classmates who want to attend to the reunion will go.
2) Classmates who don’t want to attend the reunion won’t.
3) Ticket price doesn’t make a difference.
As a Reunion committee, you should be reasonable in planning a reunion that is accessible to all of your classmates. Recognize not everyone can afford an expensive night out or that priorities on disposable income have their limits.
But also remember that your classmates know a high school reunion is a once-in-every-ten-years event. It is something special, much like prom night or your high school graduation, and classmates expect the event to be an event, the type of event that makes you want to fly to your hometown, hire an overnight babysitter, buy a new dress, and be excited about the chance to see friends you haven’t seen in far too long.
Make your high school reunion memorable, make it fun, make it reasonable, but don’t worry too much about ticket price.