Our Top 5 Happenings of 2011

A Reunion Repeat
The Parkway Central Class of 1981 20-year high school reunion was the very first reunion we planned when we started Varsity Reunions in 2001.  The reunion committee was a fun group of ladies who worked hard to plan a great party f or their classmates.  Ten years later, we were delighted to partner with the committee to plan their 30-year event.  Thanks to Mary Hediger and the Parkway Central Class of 1981 for helping us reach an important business milestone.

That’s What She Said
With all the talk of Facebook and its affect on the high school reunion, more than one news outlet called to find out our professional take.  Each reporter seemed to have a different agenda for the high school reunion story, but our favorite was Ray A. Smith with the Wall Street Journal.  His multipage feature on attending a high school reunion, with an emphasis on what to wear, was informative, interesting and included a quote by us!

It’s a Blog!
During our 10 years of high school reunion planning, our website has gone through a number of revisions, refreshes and re-launches.  We were excited 2011 brought a new website with the new ability to blog.  Our goal has always been to provide fun, relevant, useful information for the high school reunion planning committee and the high school reunion attendee.  We have lots of ideas for future posts, including fun ways to serve food and how not to use Facebook to plan your high school reunion.

 

Kids Know Best
We were fortunate for the opportunity to be part of a class marketing project for the Management of Promotions class at the University of Missouri – St. Louis (UMSL).  In September, four groups of students selected our company as their case study to analyze our marketing efforts and to offer new strategies.  Each group provided a comprehensive report, and while not every idea suggested is doable, their fresh take sparked our own new ideas.

50 is the New 40
The Lindbergh Class of 1961 50-year reunion was a delight, and it was a sincere privilege to partner with their reunion committee to plan their celebration.  With about ½ their class size attending, these Flyers wanted a party.  A specially invited guest was their high school principal, who attended along with his wife.  Planning reunions mean we frequently hear “We’re so old!  Where did those 10 years go?”  How great to see that at a 50-year reunion, no one cares anymore.